The works
CONSULTATIONs
We do a lot of things, but it all starts with a free consultation.
Before we can work together, both side need to get a sense for if we can help each other — if our skills are a good match for your needs.
This isn’t some sticky ruse. We don’t have any sales staff. We’re all professionals here. We know every job is unique. The quickest way to understand your needs is a brief chat.
Then we’ll pitch a plan for working together or make different recommendations. From there, it’s up to you. No pressure.
Strategy
Clear thinking leads to clear strategies. Sometimes when you’ve been in the thick of things for so long, you need some fresh perspective.
All of our strategy work is derived from the consumer up. We don’t try to force people to fit into an interaction with the product or brand, but we figure out how the product or brand fits into how people are already interacting.
When you pick your strategy this way, it’s like sailing with the wind at your back.
Branding
Branding may be the most pregnant form of communication in the world — so much has to be communicated so quickly. It’s very difficult to do it right, but the rewards are substantial.
Do you think Apple is consistently the most valuable company because of scattered, high-end mall leases or the week’s worth of inventory on hand at any point?
The big value is the brand.
Some people who realize this value want to immediately bluff their way to solid branding, but it can’t be forced.
You don’t get to decide what your brand is, but — if you’re good enough — you can discover it and figure out how to accurately portray who you are to the world. Like-minded people will come to you.
We can help you efficiently find and reveal your brand.
Campaign ideation
Most campaigns don’t realize their potential. There are many reasons why.
Companies don’t know what the guideposts should be, so they get nervous waiting for results and give up too quickly.
People love to rush into making ads skipping over the harder work of figuring out who their customers should be and why they should care.
Brands insist on the impossible: wanting completely original work that has also been proven.
Mostly, it’s fear that gets in the way — fear of taking a chance, being wrong, and feeling vulnerable. However, often times the greatest danger is doing nothing.
We help companies focus on the right things, do the proper groundwork, and then roll out strong campaigns.
Product development
The difference between selling zero and 1,000,000+ rocks was putting them in a box with ventilation holes labeled, “Pet Rock.”
Sometimes small tweaks to products can have a dramatic effect.
Whether you’re revamping an existing product line or creating something brand new, we can use our understanding of people and markets to help you create something that sells.
Customer Experience
With the explosion of social media, review sites, and whole new levels of interconnectivity, customer experience has never been more important.
We are emotional beings.
People are becoming less materialistic and increasingly focused on experiences. We don’t want to buy an object we’ll eventually throw away. We want feelings and memories that become a part of us.
To market well, you need the insight to know what kind of experience your consumers should be having and the creativity to give it to them.
Writing
For some reason the hardest thing to achieve in commercial writing is authenticity — just to sound like a damn human being.
Whether you want scripts, website copy, emails, templates, outlines, mission statements, or holiday newsletters, we’re happy to help you find and convey your voice.
Branded entertainment
Thousands of agencies are helping millions of companies create billions of ads every year. And if we like you and your check clears, we’ll help you make some ads too.
However, we very much prefer the concept of helping companies make branded entertainment — things that tie into the inherent nature of your brand and are also funny, interesting, helpful, or beautiful.
Don’t have your product interrupt what people are really interested in. Help your product become what people are interested in.
Consulting &
Other Creative endeavors
Just because you don’t see what you’re looking for on the list doesn’t mean we don’t do it.
We’re up for challenges.
If you’re looking for some brain power, creativity, and off-the-charts passion, it would make sense to chat.
