MARKETING CONSULTING & Fractional CMO work Rooted in Practical Experience.

Going Up?

Years ago I was in the final round of an interview process with a fancy consultancy when it hit me: they weren’t screening for competence and ability, but arrogance and attitude.

Luckily, I wasn’t some fresh MBA. I already had years of experience doubling revenue at a real company.

So I knew if I asked a question like, “How many gas stations are in Iowa?” I didn’t want someone working for me to take wild guesses based on inaccurate assumptions while doing (admittedly impressive) arithmetic in their head.

I wanted someone who would say, “I don’t know, but I can find out.” Then they’d quickly and competently do the legwork.

Accomplishments

  • Significantly grown revenue at four different orgs while working as an executive.

  • Successfully launched or helped launch as a consultant over a dozen different brands or new products.

  • Nearly two decades of executive experience in marketing at organizations from small startups to multi-national, publicly-traded corporations.

  • Helped companies with marketing budgets from the many millions to the nearly non-existent.

  • Generated sales by revamping brands, websites, customer-journeys, lead collection, automations, and more.

  • Extensive experience in B2B, B2B2C, and B2C, and with SEO, PPC, PR, CRMs, CMSs, and all the other obnoxious marketing acronyms.