PRODUCT/COMPANY/FEATURE
GTM LAUNCHES
Reaching New Audiences
It took us an embarrassing amount of time to realize most people don’t care about branding in a vacuum. What almost everyone cares about is being able to make money.
So we don’t sell branding, market research, messaging, or buyers’ journeys as a stand alone products — to be really effective these services have to be wrapped up in a go-to-market launch.
What Do you mean by Launch?
So glad you asked. We mean:
Taking a new business or product to market;
Announcing a new feature to your audience;
Getting an established company, product, or feature to a new audience;
Or helping out a good product that never found its audience to begin with.
What All Goes Into a LAunch?
It will depend on the target audience, market, and the product. Some things have fairly straightforward launches, while other things are fairly complicated.
Though each case is different, there are some pretty common stages to most launches.
Market Research
Selling isn’t about products. It’s about people.
It can be tricky for most product teams to judge their own work. The things they create are their babies.
We are gifted researchers. We know how to get qualitative and quantitative data that eliminates bias and goes deep — to know what the customer wants even if the customer doesn’t know yet.
We can also let you know how your product fits into the landscape.
Product Refinement
Branding may be the most pregnant form of communication in the world — so much has to be communicated so quickly. It’s very difficult to do it right, but the rewards are substantial.
Do you think Apple is one of the most valuable companies because of sundry high-end-mall leases?
The big value is the brand.
You don’t get to decide what your brand is, but — if you’re good enough — you can discover it and figure out how to accurately portray who you are to the world. Like-minded people will come to you.
Customer Profiles & Target Audiences
A lot of marketing teams don’t bother to create personas at all, but when they do they tend to be too superficial and optimistic to resemble anyone in real life. (Jennifer is a thirty-something woman with disposable income who is looking for the perfect app to organize her photos.)
We can tell you who to sell to and why they would buy.
Messaging
The difference between selling 0 and 1,000,000+ rocks was a box with ventilation holes labeled, “Pet Rock.”
Sometimes small tweaks to products can have a dramatic effect. When you understand your buyer, you can make the tweaks that lead to success.
Product Refinement
Effective messaging is found in the center of a Venn Diagram where the perfect understanding of Brand, Product, and Audience overlap.
If you don’t understand all three, you can only guess which messaging will be effective.
Reach Out to Us
Interested? We’d Love to Chat.
Wondering if we can help you launch a product, company, or feature? It’s a good question.
Let’s chat. We’d love to help.
